Chengdu Meilidian Shoes So.,Ltd has been specializing in women's shoes and boots for 18years,established 1991.During 18years development,the company currently have had more than 1500 professional workers ,the annual output reached 1.8 million pairs leather women's shoes, the output value reached 200 million RMB. The following is the brief introduction for company in brand, production, marketing, distribution network, welfares of employees, and etc. Besides of the brand of “Lidian”, the company also provide the OEM service for customer from Russia, Germany, Israel with brand for ANALPA, BERKONTY, BRADO, SANDNES, SPESSO, LISETTE, RESPECT, RENZONI, SMAITO etc., and they are mainly ANALPA, BERKONTY, BRADO, SANDNES, SPESSO, LISETTE, RESPECT, RENZONI, SMAITO, and etc..

I.About the Brand
Since 1997 when the Company registered the trademark of “Lidian”, the Company has been persisting in the philosophy of brand strategy. All lady’s shoes with the trademark of “Lidian” are completely made of high quality genuine leather, and packed with environment-friendly wrap page. Now, lady shoes of “Lidian” brand has been sold, been very popular and recognized in many big or middle cities in Russia, Germany, France, America, central Europe, Middle East, Southeast Asia, Xinjiang Province, Henan Province, Chongqing city, Shandong Province, Hubei Province, as well as Beijing city and Shenyang city. It becomes a well-know brand over China. In 2005, “Lidian” brand for lady shoes was awarded the honor of “ Sichuang Famous Trademark” by Sichuan Industry and Commerce Administration and the honor of “Sichuan top brand product” by the people’s government of Sichuan Province. In 2006, the band was awarded “Top 10 Famous Brands in the City of Lady Shoes of China” and “Top 10 Manufacturer in the City of Lady shoes of China” in the international procurement festival and culture festival of the City of Lady Shoes of China, and was recommended as “Famous and Excellent Products” by the program of “City Life - Sichuan” of CCTV. In April, 2007, the trademark of “Lidian” and “丽点” was recognized as “Chinese Famous Trademark”; the reputation of “Sichuan Famous Brand” was recognized as reviewed in very two years. The company was one of “Major Tax Contributors” in 2006 and 2007; the Company won the honors of “Model Company of Famous Brand Construction”, “Leading Enterprise of Shoes Industry Development”, and “Top 10 Popular Lady Shoes Domestic Brand”.

II.Production
The company presently produces 1 million pairs of high-quality fully genuine leather lady shoes annually. The company focuses on both domestic and international market. The company has established completed quality assurance system. In 2004, the company was accepted for ISO14001：2004 international Environment Protection System certification. The company has been always persisting in the principle of “Surviving on Good Quality”, and contributes our best devotion to upgrade product quality. All our products have proved to be acceptable according to the result of random inspection carried out by Products Quality Supervising Authority from the province level or municipality level in recent years. The company has been in a rapid expanding period in the latest three years, and has progressed into a new stage in production capacity, quality, production management, and so on.

III. Marketing and Distribution Network
Lady shoes with “Lidian” brand of the company has been sold to many large or middle cities in Russia, Germany, France, America, central Europe, Middle East, Southeast Asia, as well as Xinjiang Province, Henan Province, Chongqing city, Shandong Province, Hubei Province, Beijing city and Shenyang city via first level agency or second level agency, and more than 200 distribution network outlets or after sales service centers have been established.

IV.Welfares of employees
The company had developed into a big company with one thousand and five hundreds employees from a small workshop with couple workers. Our staff is making progresses also as well as the growth of our company. Now the company provides free dormitory, free uniform, and comprehensive social insurances for staff.